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Backlinking is vitally important to improve your search engine rankings, with the use of carefully selected keywords being equally as crucial. However you do not need to conduct a complete site review and implementation of new coding for your website to feel the benefit of being aware of these two aspects. By creating regular news articles, blog entries or case studies that are rich in relevant copy you are not only achieving both of the above mentioned SEO techniques (to some degree) you are also constantly alerting Google of your presence and your importance. Google likes nothing more than a website that is constantly updating itself and drawing in new traffic using a variety of different copy – you are telling Google that your website is live and vibrant.

There are, however, even more benefits to the creation of an active blog or a constantly updating news page. By distributing this content amongst your social accounts and including the ability for others to comment on the articles themselves to share it on your behalf you are creating an effective backlinking strategy without even trying! If you add to this the ability of social bookmarking for your blog/news page then you will quickly find your website is being discussed on numerous other online venues and achieving many links in the process.

Update your website so Google can update your importance!

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