The internet has definitely made the world a smaller place. You can talk with friends on the other side of the planet. In fact you can talk with 4 friends in every corner of the earth at the same time. Even more impressive, sometimes you can send messages to astronauts working on an international space station. With the internet it seems there is no where you can’t go. This has also opened up a worldwide market where you can source and buy from anywhere in the world. If your heart desires you can buy curry from India, beer from the Czech Republic and clothes from Milan, Italy. Despite all of this, it is amazing that people still choose to buy local. This is because local sometimes means it is better value and from a source you know and can trust. Also if there are any problems it is much easier to follow up and resolve.
How to be ‘local’ on the internet
Given that ‘local’ is still an important part of British culture it is wise to make sure that potential customers can easily recognise that you are indeed a local company offering local services. How do you do that? There are many ‘strategies’ that your web developer will employ. One such strategy is to make sure you are producing content in your blogs and on your website that specifically mention the areas that are local to where you provide your service. Another important strategy is the way your name and address appears on the website. Your web developer can make sure that in the footer of each page of your website your business address is coded into the page itself. This means that people will see it if they look for it at the bottom of the page but much more importantly Google will find this address when it searches through your website. The more pages you have with this reference at the bottom will add to the strength of your business providing a service in that area.
If this idea appeals to you and you want to strengthen your website presence locally, then talk to your web developer.
