Local People, Local Businesses, Local SEO
One of the main reasons you employed someone to design, build and host your website was that you wanted to attract more business. This is a smart move in a fast and quickly developing business world. Depending on the nature of your business you may want to focus more on local people purchasing your product and services than the wider national and international market. If that is true you need to consider optimising the content (SEO) on your website so that it will get noticed by Google in local search results.
How can SEO help me locally?
There are many strategies that can be employed. Making sure you are listed on Google maps is one simple way as well as ensuring all the business details are correct such as your phone number and opening times. In the past if people were looking for a local business they would use the yellow pages and find the service within a particular area. The same can be achieved through writing specific content for your website that includes keywords and phrases specific to your service or product and combining them with the locations you wish to target. If you want local people to find your website on Google, talk to your web designer about developing some Local SEO copy for your site.