Is it really necessary to keep creating content for my website?
If your web designer has recently set up your website or if you have launched a sister site then no doubt your designer has been asking you for content to upload to your home page, about us page, our services page and any other relevant pages to get you going initially. Even if you are an absolute pro in your field of work this may not have been easy if you are not used to writing. Writer’s block is a reality and you may have experienced it to some extent. After finally producing some content you are proud of you may have thought your job was done, that is until your web designer asks for more!
How much more is enough?
Why is more important? Simply put, the more content on your website that is relevant and meaningful to your field of work and the location of your business, the more likely people are to find it on google search results. If they find your site and see it is local they are more likely to click on it. What happens next depends on the design of your site. Your competitors have websites too. They also understand that Google is constantly ranking sites in comparison to each other. No two sites can occupy the same rank! So you are always going up or going down the rankings. When your competitors produce fresh new content Google gives them a boost. To keep up with the competition you need to produce more content. This need not be as onerous as it sounds as you can use a professional copywriter. Talk to your website designer and make sure you are not being left behind.