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This isn’t Google’s first delve into Social Media, we’ve been here twice before with the failed Google Wave and Google Buzz (although don’t forget Google’s involvement with YouTube). But Google+ promises to be different deriving its name due to the belief that it will be ‘an extension of Google. That highlights the core belief behind this project – Google will become your social search network, allowing you to quickly and efficiently organise your contact list so people in different groups can be categorised easily.

This holds Google+’s main unique selling point – social ‘circles’. Google+ Circles are like your real life cliques that you had in school or university, allowing you to separate your friends into accurate demographic groups. Facebook does not allow you to (easily) share content with specific groups of people – Google+ does. This is (potentially) where the business use of Google+ could possibly come in, with the ability to share documentation amongst specific cliques achieving a fusion of LinkedIn’s professional expertise with Facebook’s social ability.

How important is Google+ for your business and for you socially? Right now, not very. How important could it be? Huge – it’s a potential game-changer. It’s certainly a case of ‘watch this space’ with Google+.

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