In website design, blue creates an air of openness and a natural freshness, but it also brings the deeper blue qualities of tradition, trust and solidity. By selecting blue, WeMoveVehicles complemented the ‘outdoors’ nature of its business and instils a confidence in its visitors and customers. Studies suggest that blue has a relaxing effect on the nerves and increases productivity when it’s used as a background colour – which is exactly I did on the WeMoveVehicles site.
WeMoveVehicles is a membership website. I went for a splash of passion, using a dusky red in the top part of the page to highlight the business’s core mission and to draw the eye to that now all-important ‘call to action’ – the box at the top that encourages visitors to contact the business.
For WeMoveVehicles, I’ve created an effective content management system and guided the business’s online marketing and ongoing SEO campaign. What do you like about the site? How could it be adapted for your own uses?