Use Different Social Platforms For Different Audiences

A repeated mistake businesses starting out on social media make is rushing to sign up accounts to as many different social media platforms as possible. However the viewpoint that profiles on Twitter, Facebook and LinkedIn that are sporadically populated with updates on special offers will suffice in having an ‘active social media presence’ is systematically flawed. When setting up on social media it’s crucially important that you stop and assess the landscape before diving in. Each platform has its advantages and disadvantages and each one has their own specific audience.

Knowing which audience is relevant to your business can help save you time and money by only having a presence on the channels that are right for you. Whilst this differs considerably dependent on the approach you take, here is a rough guideline to the type of audiences you can expect to be engaging with on specific social channels:

Twitter

On Twitter you will find individuals and businesses alike. However the key point to remember is that conversation is real-time, so you are only likely to get the interest of potential clients, customers and business partners if you invest time to engage with them.

Facebook

Facebook comes into its own with B2C brands. Here you will find individuals ready to communicate with your company and who are willing to receive notifications of special offers and product information.

LinkedIn

Often referred to as ‘Facebook for businessmen’, LinkedIn is your professional networking platform. You are likely to find likeminded people to openly network with and build your industry recognition through active engagement with potential clients and industry professionals alike.

Google+

The honest answer is that nobody knows what audience to expect on Google+! In their hesitation for business pages it cannot currently be viewed as an open network for companies to seek business opportunities, but we are told that is the long term aim. Keep a close eye on this one.

Remember – you don’t need to be on every platform…you need to be the right platforms.

Local People, Local Businesses, Local SEO

Short Click vs Long Click?

We are fairly used to terminology that involves the words short and long, such as…

click to read more...
Website Browser

Is it time to get your own app?

It seems like there is no end to the number of apps available from the…

click to read more...
Website design Hans

2018 Trends in Website Design

Nearly every business has a website. In fact you could say that a website is…

click to read more...
Content Management System

Interactivity to counteract hyperactivity

That may sound like the type of heading you would read in a medical journal.…

click to read more...
Call Now