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Once you have found your way with Twitter, started to understand hashtags, know what ‘#FF’ means and can accurately get your message into 140 characters you can be forgiven for thinking you have moved out of the ‘novice’ category. Hopefully this extended knowledge of the ins and outs of the social media platform has worked to increase both your interactivity as well as your following. If it has then you will quickly find that Twitter’s interface, whilst improving, is not efficient enough for you to see everything that is going on. Luckily there are some excellent social media aggregators that allow you to manage your Twitter account on an easy-to-use dashboard, taking away the hassle of navigation and allowing you to more actively identify your target market and engage with them.

Both Hootsuite and Tweetdeck are seen as market leaders in social media aggregation, and have been for some time. They allow you to separate your Twitter columns so you can see and manage your ‘Replies’, ‘Sent Tweets’, ‘DM’s along with your main follower stream as well as numerous other individual streams. They also allow you to search for relevant keywords and geographically target your searches, enabling you to save these searches so that they constantly update in real time and are ready for you every time you switch back to them. The facility to schedule tweets means that you can utilise the time you spend on Twitter more effectively and reduce the resource allocation needed for your social media activity.

The next step for an active Twitter user is to adopt a social media aggregator.

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