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You’d think that writing the 160 characters that you’re allowed for your Twitter profile would be an easy job. But your Twitter bio has to do a lot: it has to give potential followers – potential customers – a clear idea of your business, of your personality and of your brand, and offer them a reason for following you. All in fewer words than I used in the last sentence!

How on earth to do that? We all know the power of keyword-rich text, but whether you fit them in using short, punchy half-sentences, or with polished, professional prose, or a mix of the two is a decision only you can make. Either way, you should include at least one personality-revealing comment to really appeal to the ‘social’ aspect of Twitter.

Before you sit down to write have a think: if your bio were to be only one or two words long, what would those words be? With those words in mind, when you sit down to write your bio, just write and forget about the character limit. You can cut later when you have a load of great phrases.

Write a sentence describing who you are and write another describing what you want to do on Twitter – how you’re going to motivate, inspire or help anyone who follows you. Be passionate.

Factual information is key in your bio, as is a personal flair. Try to include what your company provides (services or products) and a way that the provision may help the Twitter reader. Keep it keyword heavy and put the most important information first.

When you’ve written your first draft, say, in short punchy sentences, try rewriting it using complete sentences. Use a combination of the two or use whichever you think is the most effective – maybe ask colleagues and friends to read your version and make suggestions.

Now the practical bits:

Make sure you stick to standard English spelling. Capitals at the beginning of every word – or worse, at the beginning of some words randomly – will seriously undermine your credibility.

As much as possible use grammatically-correct sentences. Personal Twitter accounts without clear grammar are fine (to a point), but this is your business account – toe the line and be professional.

Don’t forget to add a link to your website and/or blog! Spend a little time looking through your competitors’ Twitter bios and decide what you like and don’t like and try to adapt your bio until you’re happy with it.

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