Google has always looked favourably on regularly updated websites, taking the view that if a website has new and fresh content on a constant basis then it is an active location with the possibility of good traffic. Historically this has meant the necessity to have a ‘Latest News’ page that keeps s websites audience up-to-date with developments with the brand and/or industry. However with Google’s removal of the ‘no-follow’ tag in Twitter businesses are presented with an excellent opportunity to not only use social media for its obvious (and well advertised) benefits but also the opportunity to instantly boost their SEO capabilities.
A blog is not only an excellent way to host debate and demonstrate your industry expertise but it is also a time efficient way to evolve your websites content, subsequently helping your website climb up Google’s rankings. If you then were to link to this blog from your Twitter feed you would achieve the desired effect of having your website ANF your Twitter page more visible on search engines.
There really is a multitude of benefits for investing time and effort into participating in a fully integrated social media campaign. One of those benefits is now to produce a ‘quick win’ for your sites SEO.