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Once you’re confident enough that you have the knowledge of how social media platforms work and the strategy in which you can utilise this understanding it’s time to actually go out into social media and start engaging. You will have a lot of areas of your business you want to promote and marketing messages you wish to broadcast – it is understandable that you will view social media as an easy and instant way of getting your message across to large numbers of people instantly. But if you only remember one thing about engaging on social media it is that you must actually ENGAGE, not just advertise.

The social media community expect businesses to talk to them, interact with them and actually have conversations with them. They will forgive the occasional direct promotion or sales call-to-action if it is intertwined with genuine engagement. Use the findings of your ‘listening’ to see who is influential online and actively seek to communicate with them, turning them into brand advocates. If somebody directs a message at you make sure you respond (when you can) and be sure that there is a personality behind your brand, not just a mundane business voice.

Integrate into communities and become an active part of them. Make sure you engage and are not just broadcasting.

Once you have successfully begun to engage it is important to ensure you monitor your progress so your campaign can be adequately adjusted.

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