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Social networking is a buzz word these days. We’re all told we need social networking, but why? What is it?

Social networking is a way of putting different groups of internet users into categories, so they can find each other.

In real life, we fall into social groups naturally, but online it’s not so obvious. The internet is filled with people looking for people: to gather and share first-hand information, to share experiences, and to develop friendships or professional alliances for employment and business-to-business (B2B) marketing … amongst a stack of other reasons.

Social websites like Twitter, LinkedIn and Facebook are vital for online social networking; they are the platforms for an active online community of internet users.

In business, social networking is used as a way to connect with other similar businesses as a form of building industry contacts, and as a way to connect with customers.

Sharing knowledge with your customers and building up a natural connection with them is vital for businesses these days. Customers don’t want to be blasted with promotional language in impersonal e-mails; they want to feel they have a relationship with the people they are doing business with.

In the next few articles, I’ll help you get to grips with some of the aspects of social networking and explain how it can help you in your business.

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