Social Media Tools Review 1: Hootsuite

What is Hootsuite?

Hoosuite is a social media aggregator which brings all of your social media platforms onto one dashboard. This allows you to systematically update all of your social media accounts quickly and efficiently.

Where can I find it?

Is it free?

Yes, the basic version is. However if you wish to add more users who can access the account it is $15 per month.

Who is it useful for?

Any business. Hootsuite is used by SMB’s as well as enterprise level global companies to efficiently manage social media accounts.

How does it compare to its competitors?

Hootsuite is widely considered the market leader for social media aggregation. Tweetdeck is a close competitor and is well placed to take on Hootsuite more aggressively now it has been bought by Twitter.

What are its key features?

Post scheduling, advanced search capabilities (including geolocation), multiple accounts and multiple feed management.


If you want to integrate social media seriously into your marketing strategy you need to use an aggregator – it significantly saves time and resources as well as simplifying account management. It is often a matter of personal preference which aggregator you use but the user-interface on Hootsuite is very easy to get to grips with and has a simple and effective dashboard. The ability schedule tweets effectively (and more simply than its rivals) is a key feature and particular draw of using Hootsuite.

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