The advent of social media and the variety of platforms it operates with presents businesses with an unprecedented opportunity to broaden their audiences significantly and easily. If you write a blog then you need to share it through as many social media platforms as possible. Link to it from your Twitter account, advertise it on your personal Facebook and company Facebook page and distribute it amongst your LinkedIn network. It may seem a lot of work to maintain all of these social media accounts but if you are pushing similar content it is much easier to manage resource and time allocation. What’s more there are numerous social bookmarking distributers you should post your content to – make sure you post to Digg, Reddit, StumbleUpon etc to give the online audience as much opportunity as possible to come across your content.
But it doesn’t need to stop there. You can use the content you have created for your social media campaign to be actively advertised through email marketing and PPC campaigns. Social Media widgets can be integrated into your website that automatically update, further increasing your sites SEO score. All of a sudden you have managed to get your content seen by numerous communities in a variety of locations without having to spend much time doing so.
Two points of caution – posting identical content will both damage your reputation on social media and potentially hinder your SEO ranking. A careful balance needs to be struck from simply reposting the same content and using the same content to distribute through numerous channels.
Give your content the best chance of being seen.