Getting inbound links for your site may only be one aspect of a successful SEO campaign, but it is a vitally important one! Optimising your copy, making sure your coding is geared towards search engines and making your site easily navigable is crucial, but ensuring that you have a steady stream of relevant visitors shortcuts the long process that successful SEO can entail.
The more the inbound links your site can get, the better the popularity of your site. The better the popularity of your site, the more likely you are to be noticed by Google and other search scrapers. Google in particular gives specific credence to large volume inbound links, so it is important that you have a comprehensive strategy in place that enables your site to have a vast array of inbound links in place.
Within that strategy it is not simply enough to rely purely on large volumes of links to your site, the quality of them is as important, if not more so. Inbound links from a website that has relevant and quality content will give you a much higher search engine ranking than links from badly designed and irrelevant sites. Use online directories to create targeted and relevant inbound links that are from websites relevant to the industry and market you operate in. Social media can supplement this with regular and up-to-date links back to your site.