Flash websites exist within a single frame, making it very difficult for Google to a) read the site’s code and b) recognise individual pages. Whilst you have to work much harder for it, there are things you can do to compete with HTML websites on Google. Here are 5 SEO tips for Flash websites:
The same rules apply for Flash as they do for HTML. Google struggles to read Flash but it is developing its capabilities and it does rank sites with carefully chosen keywords above those without. Ensure you undertake extensive keyword research and optimise your copy.
H1 Tags and Meta Descriptions
You still have the opportunity to insert H1 tags and meta descriptions into Flash code so make sure you do this. Remember, Google is watching!
Insert HTML Pages
Once you have some HTML pages, link to them. Google is reading your HTML copy so make sure you are receiving traffic to them from social bookmarks and online directories.
Submit to Google Places
A quick ‘cheat’ to elevate yourself above other websites on Google is to submit your business to Google Places. It doesn’t matter what your site is built in, if you are on Google Places your website will appear above the usual results in the highlighted fields reserved for this service. Anyone can submit their business so make sure you do!