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logo

Many people scoff at designer fees for logo creation, but it is this view that demonstrates a lack of understanding as to the importance a logo can have on your business (recently the BBC paid £1.8 million for their logo design!).

A logo is the first thing a user sees on your website, the most recognise image of your brand and should be the basis upon which your brand (and website is built). But what do you need to do before designing a logo for your brand? What do you need to consider. Here are a few tips to help you create a logo that truly reflects your brand.

Design with the brand ethos in mind

If you haven’t clearly defined your brand values and ethos then this is where you need to start. Who your company are and what it stands for should be the platform upon which everything else is defined.

Shape

It may sound obvious, but for many the shape of a logo is an afterthought of the other elements. Whether your brand logo is fluid, rigid or enclosed reflects who you are as a company. If you are a creative company having a grid rectangular logo perhaps doesn’t best define who you are, so consider shape very carefully.

Colour

Your logo should come before your website, always. So use the logo design phase to identify your brand’s colours with your company ethos, ensuring it reflects the personality of your staff. You will be the ones having to sell in your services using your logo as your brand reflection, so ensure the colour is one you feel comfortable with.

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