Logo Design Is Crucial…Even In SM!
Sure, a visually appealing logo is important but where does it fit in to social media marketing? Surely that small box on your Twitter and Facebook profile does not have that big an effect on the consumers buying decision? Yes it does – it does in a big way. The regularity and real-time nature of social media means your customers are seeing your logo more and more frequently, often on multiple occasions every day. Therefore it’s vital that your logo lets your customers know what you’re selling and retains their loyalty.
So how exactly can a logo impact the effectiveness of your social media activity?
- Spread brand recognition across multiple platforms. A logo that is exported across numerous online spaces increases your customers’ familiarity with your brand.
- Increase trust. Having a logo that is seen by your users on a regular basis enables them to build trust in your brand and add a sense of professionalism to your business.
- Increase followers, likes and friends. An attractive looking logo will be shared more frequently and achieve greater recognition for your brand on social platforms.
Remember – Social media has resulted in all your activity being cohesive and integrated. Your logo design is integral to this being successful.