The force of Social Media is growing on a weekly basis but perhaps one of the biggest overlooked benefit of having a successful and ‘integrated’ strategy is the affect it can have on your website. Not only does a blog offer you the opportunity to demonstrate your industry experts and not only do Facebook and Twitter afford you the opportunity to send people through to your site but they also can drastically increase your website’s SEO capabilities.
Google now accept Social Media into its search engines meaning that there is even more incentive to be active on social channels. Commenting on blogs, linking to your site on Twitter and incentivising people to visit your website on Facebook can now gain you extra exposure on Google! What’s more all the hard work you have done in getting the correct keywords into the copy of your website can now be transferred into the material you push out on Social Media. Having densely targeted keywords in your tweets or blogs now can provide you with a tangibly larger website traffic.