Google would like to see HTTPS everywhere. What this means is that they wish to see all websites connecting with the internet via HTTPS. If you are unclear on what HTTP and HTTPS is, please see the previous post on this site.
Simply put, HTTPS is a secure way of connecting to the internet. This is already widely used by Google for their internet applications such as Google Drive. Security is important as information you may wish to store in the cloud may be confidential or commercially sensitive.
Google Search Rankings and HTTPS
Since Google want to see HTTPS as the standard protocol for transferring information they are considering using this as a marker in their ranking of websites. What does this mean for you and your website or business? Basically if Google go ahead with this your site will need to upgrade to a secure protocol if it is to rank well with Google. If you do not change HTTP to HTTPS then your site could be marked as unsafe. The bottom line is that any changes to the way Google view your site is really important in terms of where your site will rank in search returns using Google. Get in touch with your Web Designer if you want to know more…