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Twitter is a two-way communication tool that allows you to directly engage with your user base and potential customers/clientele. You could be, therefore, forgiven for rushing into setting up a Twitter profile to take advantage of this untapped resource. You could even be forgiven for taking to Twitter to counter act the advances some of your competitors have made within the medium. But being on Twitter without a clear goal or objective is the equivalent to handing out blank leaflets – if you’re not clear exactly what it is you’re doing how can you expect your audience to know?

If you take to Twitter and simply push promotional messages you will not only gain no traction with your campaign, you will actually end up deterring your audience. Not being on Twitter is not the ideal situation, but it’s better than putting people off using your business! When you take the decision to put your business on Twitter approach it like you would with any other marketing, PR or advertising technique – strategically. Be clear of what your goals are and how you are going to achieve them, even get advice from people that know how to help you.

You wouldn’t stand on the street with a megaphone and nothing to say, so why be on Twitter without anything valuable to tweet?

If you would like advice on how to make Twitter work for your business, contact us today on 0808 1084913.

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