Determining ROI in Social Media

Undoubtedly a cohesive and integrated social media campaign results in new customers being generated and existing customer relations being strengthened, but without manually asking each new customer how they were alerted to your company how can you track this? 2010 saw the advent of a new terminology – ‘reverse ROI’. In essence this refers to the belief that being on Social Media (and doing it correctly) will result in your ROI not decreasing. Whilst you cannot (yet) measure the exact correlation between your online activity and your revenue, it is widely believed that not having active social profiles will alienate you from your modern digital customer base and will consequently dent your profit margins.

It’s certainly easy to see why this belief has spread to being considered a true reflection of the state of the market. Every major worldwide brand has invested heavily in Social Media and without being able to justify this in relation to monetary return, their investment is due to a need to stay up to date as the market evolves.

You may not be able to directly relate your social activity to revenue like you could with more old fashioned marketing and sales techniques, but one thing’s for sure – if you want to keep your company’s return on investment at its current state, you NEED to have a successful social media campaign.

Local People, Local Businesses, Local SEO

Short Click vs Long Click?

We are fairly used to terminology that involves the words short and long, such as…

click to read more...
Website Browser

Is it time to get your own app?

It seems like there is no end to the number of apps available from the…

click to read more...
Website design Hans

2018 Trends in Website Design

Nearly every business has a website. In fact you could say that a website is…

click to read more...
Content Management System

Interactivity to counteract hyperactivity

That may sound like the type of heading you would read in a medical journal.…

click to read more...
Call Now