There is no point getting your website live unless it is an accurate representation of your business – but how can a website represent something you have yet to design? Digital designers can produce stunning graphics, visually appealing content and excellent navigation but they cannot create something from nothing. Before approaching a web designer ask yourself some key questions:
- What industry is my business being placed in?
- Is my business predominantly B2C or B2B focussed?
- What is the target audience for my business?
- Where do I want my business to sit within the market?
Only once you are clear about your answers to these questions should you think about designing your website and hiring the use of a professional – don’t try to run with your company before it can walk! The design of your logo, the style of your website and the language of your copy can only be accurately established once you are clear about your business and its place in the industry. Once you have all this established you can set about asking yourself the next collection of questions:
- Who do I want to attract to my website?
- How do I want to attract people to my website?
- What is the end goal of a visitors experience on my website?
- What do I want visitors to my website to experience?
The answers to these questions can help a designer then set about the more technical tasks of the actual design and build of a successful and attractive website.