Design Your Brand Before You Design Your Website
If you’re thinking about redesigning your website or even having your first ever site made it’s likely that you want your online presence to accurately represent you as a business. A website design is the perfect phase for you to consider exactly what your brand represents and stands for. What do you want people to think when they see your logo? Within what demographic audience do you want your brand to be recognised? It’s important that you have accurately established your brand before you attempt to represent that in your website.
When looking at your brand try to characterise what you want it to represent by filtering it down to 3-5 keywords. These keywords will act as the core values of your business, embodying everything that your brand stands for and therefore what your website should emulate. Once you have a clear idea of exactly who you are as a brand you can attempt to start designing the various different facets of your website. Your logo, copy, navigation, colours and images all are a result of your brand’s core values – if you approach this (as many businesses do) with the reverse philosophy you will be left with a disjointed and inconsistent brand and website.
Remember – make sure you have a clear brand design before you attempt to represent it in a website.