Web design is a very personal creative experience. Your website needs to reflect your own brand personality and truly be a product of your own creation. However it is easy for this to take over and be the overriding factor when designing your company’s website. You must always remember who it is that is actually going to see the site – your customers! It’s one thing having progressive nav bar placements and exciting colours that you enjoy creatively, but do they actually engage with your target customer base? As a general business rule it’s important to take a step back and look at your company from the ‘outside’ – this applies more than ever with web design. Do not get so close and emotionally attached to your design that you cannot identify what is actually required by your industry.
Take a look at your competitor websites and general industry related online locations and make a note of what styles, colours and designs your audience respond to. If it appears that your customers respond to social interaction on a website, build it into your own. If they seem to react better with bolder, brighter colours then adjust your site’s colour palette. Whilst you still need to be able to identify personally with your website, you must ensure you create a site that will communicate with your audience. After all it will be them who will be spending their time on it!