Design In The Right Order

There are many elements of a business that require design input. From business cards to leaflets to the main company website; they all require the work of a web or graphic designer. The trap that many businesses fall into is buying the roof before they’ve even put the walls up.

If you employ a new member of staff it is only right that you feel you should supply them with business cards. But a business card should act to match your brand design and not vice versa. It is nonsensical to use the issuing of elements such as compliment slips, business cards and other printed literature as the benchmark to redesigning a brand…but many businesses do! If you have decided that your branding needs refreshing, then ensure that you approach this strategically rather than brick-by-brick.

Set aside time with your team to discuss your brand, its history and its personality. Be sure that you know what it is that you want to be depicted on all assets associated with your company. Rather than drip-feeding design changes ‘as you go’, have a clear vision that can then become synonymous with your brand. Use this research and foresight to implement your new website and allow the other material to spill out as a result.

Design your brand before your website, and your website before your literature. Design in the right order.

Local People, Local Businesses, Local SEO

Short Click vs Long Click?

We are fairly used to terminology that involves the words short and long, such as…

click to read more...
Website Browser

Is it time to get your own app?

It seems like there is no end to the number of apps available from the…

click to read more...
Website design Hans

2018 Trends in Website Design

Nearly every business has a website. In fact you could say that a website is…

click to read more...
Content Management System

Interactivity to counteract hyperactivity

That may sound like the type of heading you would read in a medical journal.…

click to read more...
Call Now