Design For Both Yourself And Your Customers

The main difference between art and design is the boundaries enforced on design. With a website design, you are working towards a clear specification from your client and the site will only go live with the customer’s clearance. But it’s important that the final product is something that you, the designer, are also proud of.

It’s crucial that you keep your customers wishes and needs at the front of your mind when going through the entire web design process. It is a common mistake to take your vision forward contrary to that of your clients. When you do this, you are designing just for yourself and not for your customer, allowing pride to get in the way of the most important aspect of any line of work; making your customer happy.

However it is a careful balancing act to achieve, as your work needs to be something that you are proud of and represents what you stand for as a designer. If the customer is steering you down a path you are ethically or visually uncomfortable with, then this will need to reviewed and re-assessed. Whatever you design will represent you and, moving forward, will act as a benchmark for other customers to judge you against. Ensure that you are present at all design decisions so that you are designing to meet both your own and your customer’s requirements.

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