Define your company values BEFORE designing

It’s important that your website is a reflection of your brand. Therefore the first thing that needs establishing is a clear and concise brand itself. You need to determine exactly what your brand stands to represent, where it sits within the market and what its key drivers are before you attempt to design individual facets such as your logo. If you rush into web design then you are likely to end up with a website that constantly conflicts and fails to deliver a consistent and regular message.

Ensure that you are designing a website that truly reflects your business. Your fonts, colours and images need to have reasoning behind them that reflect the approach your business uses and/or have a close emotional relationship with your brand. If you are an edgy forward thinking brand then more colourful colours and whacky fonts can help you portray this. If you represent a safe and professional IT company then this also needs to be mirrored in your website. All of this needs to link back to your company’s core principles; your ethics and the manner in which you conduct business.

Ask yourself what it is your company stands for before you attempt to design your website. Design around your ethics, not the other way around!

Local People, Local Businesses, Local SEO

Short Click vs Long Click?

We are fairly used to terminology that involves the words short and long, such as…

click to read more...
Website Browser

Is it time to get your own app?

It seems like there is no end to the number of apps available from the…

click to read more...
Website design Hans

2018 Trends in Website Design

Nearly every business has a website. In fact you could say that a website is…

click to read more...
Content Management System

Interactivity to counteract hyperactivity

That may sound like the type of heading you would read in a medical journal.…

click to read more...
Call Now