Create An Effective User-Journey

Step 1 – What is your users end destination?

A user journey is the route you wish your customers to take online and ends on the page where you want them to take action. Whether you want them to call you, buy a product/service or follow you on Twitter, there will be an end result of the journey you want from your consumers. This is the place to start the process with and then work backwards from.

Step 2 – What information do they need to contact/buy from you?

However it is not as easy as simply sending your users to this page. Our analytical experience shows that a user very rarely has enough information to complete your call-to-action immediately and will leave your website if this is where your PPC advert, eDM or Social Media callout has directed them to. You need to provide proof of what you have stated in your advert/broadcast. For example, if your PPC advert proclaims you provide ‘Beautiful Family Portraits’ then send them to your portfolio page to prove this.

Step 3 – How do you get your user from the landing page to end destination?

Everything you have learnt about SEO and web design is applicable to not only get your website up Google’s rankings but also to direct your customer around your website. Once your user has landed on your photography portfolio the copy on this page needs to be optimised to direct them to your ‘call-to-action page’. Equally a clear means of getting there needs to be evident in your web design.

To make the online space work for you then the completion of the above 3 steps is imperative allowing you to successfully send your users on the journey YOU want them to go on.

Local People, Local Businesses, Local SEO

Short Click vs Long Click?

We are fairly used to terminology that involves the words short and long, such as…

click to read more...
Website Browser

Is it time to get your own app?

It seems like there is no end to the number of apps available from the…

click to read more...
Website design Hans

2018 Trends in Website Design

Nearly every business has a website. In fact you could say that a website is…

click to read more...
Content Management System

Interactivity to counteract hyperactivity

That may sound like the type of heading you would read in a medical journal.…

click to read more...
Call Now