When businesses decide to set up their social media presence, they tend to put themselves on LinkedIn and focus attention on Twitter. They may set up a page on Facebook, but it more or less republishes what is on Twitter. It’s understandable; there is more one-to-one interaction on LinkedIn and Twitter than there is on Facebook. After all, Facebook is used for personal communication…isn’t it?
For a long time Facebook has been seen as the personal social media channel. Whilst this is true, that does not mean that your business cannot utilise it for commercial gain! These people may be on there to share photos with friends, but it is ‘people’ who are also your customers! More and more big brands are taking to Facebook to showcase their business and their products, inviting engagement and conversation with their target market.
Facebook offers a rich way to present your business in a more creative and innovative fashion. With the inclusion of Timeline and the ability to choose which posts you wish to appear at the top of your page, users get to see what it is that is most important about your business. The sneaky gateway pages have now gone and made way for more personalised app pages, allowing unique design and custom layout for your Facebook presence.
Company Facebook pages are no longer intruding on the personal. Now, they enhance users Facebook experience.