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You know your business better than anyone and you know what the benefits of using your services are. You now have yourself set up on Twitter to convey this to your potential clients, but where are they?

Building a substantial and relevant following on Twitter is one of the toughest landmarks to achieve. If you do not have a large enough and targeted following then there is no-one to hear your message, regardless of how inspirational it may be. The temptation therefore is to build up your following the easy way – by following as many users as possible and hoping they follow you back. Sure if you follow 100 people you can expect a high proportion to follow you back, but are these people potential clients? Most likely not.

It’s not a numbers game. It’s better to have 50 targeted followers who want to hear what you have to say and might purchase from you than to have 1000 who have followed you for the sake of it. To get 50 targeted people you have to rely on the quality of both your content and engagement strategy – talk to the relevant people and post interesting industry related content. You will then organically establish your brand in the communities that matter and become much more likely to receive validated leads.

Trust your brand and expertise to deliver; do not try to take shortcuts.

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