Blog with SEO in Mind
A blog is crucial to both your social media and SEO strategy and is an absolute must in the modern digital world of marketing. It provides you with the best opportunity to provide your website with regular, relevant content. This helps your website get found by leading search engines, such as Google, as well as demonstrating your company’s cutting edge industry knowledge. But have you actually thought about ensuring that your blog articles are not only interesting but also focussed on being recognised by Google? You’ve gone to the effort of ensuring that your website copy is fully optimised with relevant keywords and carefully structured links…why shouldn’t you do this with your blog content?
The same rules apply to writing your blog content as it does with the text on your website – you need to make sure it is optimised. Ensure you have done the relevant keyword research to inform you of what words need to be incorporated into your articles to ensure they get recognised under the relevant search terms. Include as many of these keywords as you can, as long as they are in the context of the structure of the blog itself. Too many keywords equate to keyword stuffing and you will be penalised for this and cramming too many links will also result in negative scoring by Google.
Follow basic SEO rules with your blog content. Use your blogs to not only increase brand awareness and thought leadership but also to improve your SEO ranking.