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Long considered the businessman’s Social Media platform, LinkedIn provides professionals with excellent career exposure and opportunities. But did you know exactly how many doors LinkedIn opens not only for you but also for your business?

Facebook is desperately trying to impose its business credentials and take more of the professional market, so LinkedIn has had to evolve and develop to maintain its niche in the social world. Luckily, on the whole, it has and is fending off Zuckerberg’s social power house well. Experienced LinkedIn users will have already been aware of the ‘Groups’ facility that allows you to join, cross-promote and share insight with like-minded people. Now with the ability to send daily alerts to your mobile from the group, display polls and surveys as well as host events/webinars/slideshare presentations exclusively for your group members LinkedIn Groups successfully achieves what Facebook is desperately trying to emulate – a visible benefit and tangible return on investment for its group members.

LinkedIn quickly saw the benefit of hosting Q&A interaction for its users and understood the group and wall capabilities were not sufficient for this. A forerunner for the now popular Quora social platform, LinkedIn’s ‘Answers’ section provides people from all industries to not only flex their muscles and thought leadership capabilities in a highly visible social space, but also allows small-medium businesses and enterprise B2B companies alike to seek and share expertise in a fully interactive and engaging social stage.

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