AMP and Google – How does this impact your website?
From the previous post or other sources you may well have heard about AMP. This stands for Accelerated Mobile Pages. It is a project for vastly improving the mobile experience when accessing internet content. This open source project is driven by people’s relentless thirst for accessing information from their mobile device. However, the mobile experience is still slow for some consumers and due to that, there is a risk potential customers will exit your site before they’ve even begun to examine it. Slowly loading pages and clunky media are the quickest way to put people off your website.
What’s this got to do with Google?
Google are on the side of the internet consumer. They want people to access quality information rapidly and enjoy a good experience whilst doing so. With this in mind Google are interested in mobile friendly sites. This means sites that understand the limitations of mobile internet access when compared with regular access through a desktop computer. Google are backing the AMP project. The implication for your website is that ultimately it needs to be mobile friendly. If it is not, it while rank low in the Google search results and that is bad news! Your website can be optimised without using something like AMP and in fact you can even have a separate website specially designed for mobile users. Talk to your web designer to make sure you’ve got it covered.