1. You will spend all day on it
There are free tools which allow you to schedule tweets, such as Hootsuite and Tweetdeck. This means you can allocate time periods every day that are dedicated to using Twitter, rather than dipping in and out all day.
2. There are no business benefits
All marketing activity should have goals, and Twitter usage is no different. Whether your objectives are lead generation, brand awareness or thought leadership, set metrics and regularly measure performance against it. You may be surprised!
3. You can’t use it for B2B
If you run a B2C business, the benefits of Twitter are more obvious. But for B2B companies Twitter offers a unique networking opportunity to liaise with other businesses in a one-to-one manner. You’ll quickly build up your business network.
4. 140 characters is not enough
Marketing on Twitter requires you to be direct and to the point, even in your engagement. The 140 character limit is plenty once you get used to that!
- 5. You should get an intern to manage it
No! One of the worst things you can do is entrust your brand perception to someone new to your company and inexperienced. Would you let them answer the phone to your customers? Then why let them talk to the world on your behalf?