3Digital Marketing Techniques Explained

Your business is not getting either enough interest and brand awareness online or is not generating the traffic needed to make it successful. You know you have to improve the way in which you market your website…but how? There are many different marketing platforms and techniques but what are they and how do they integrate together? Here are just 3 of the Digital marketing techniques explained:

PPC

PPC stands for ‘Pay-Per-Click Advertising’, whereby you pay a certain amount (anything north of £0.01 depending which platform you are using and how competitive you want to be) for every click your specifically placed online advert receives. Most commonly associated with Google’s ‘AdWords’ model, you are able to closely control and monitor the cost associated with driving traffic to your site/micro site. Facebook and LinkedIn have aggressively moved into this space to compete with Google and all 3 should be considered dependent upon your marketing goals.

Email Marketing

The digital version of leaflet dropping relies on the collection, or acquisition, of targeted email addresses being contacted with relevant information about your business. Each email address you send your special offers or business news to will have opted in (or at the very least not opted out) of receiving your information, so you are assured of their interest. It’s a great way to both create and retain customers.

Social Media

No longer the ‘new kid on the block’, social media is now a viable business tool predominantly used to build an audience and develop customer relationships. If you are going to place your business onto social media you need to be sure to do your homework; actively look to engage with your audience rather than direct sell to them. If given the respect it deserves, it can help take your business to the next level.

Local People, Local Businesses, Local SEO

Short Click vs Long Click?

We are fairly used to terminology that involves the words short and long, such as…

click to read more...
Website Browser

Is it time to get your own app?

It seems like there is no end to the number of apps available from the…

click to read more...
Website design Hans

2018 Trends in Website Design

Nearly every business has a website. In fact you could say that a website is…

click to read more...
Content Management System

Interactivity to counteract hyperactivity

That may sound like the type of heading you would read in a medical journal.…

click to read more...
Call Now