07 Dec 2010

Dominic received a lovely testimonial from Cascade Social Group for Singles this week, which praised his abilities, professionalism and turn around.

Mike Tomkinson, chair of Cascade Social Group, contacted ClearCut because of a failing website that was both old and generating barely any traffic or enquiries. Does that sound familiar?

Dominic redesigned and rebuilt, creating an appealingly modern website that incorporated keyword-rich copy to boost traffic and generate enquiries. From the doldrums of page 5, the new website enjoys pole position thanks to Dominic’s ongoing website management, which allows the client to get on with the business they know best.

Intelligently constructed web design thoughtfully appeals to the target market by using calm colours and a user-friendly navigation. Photographs are tastefully and appropriately used to entice, rather than to flood the viewer with images. The target audience is discerning, and this comes across in the website design.

While some websites feel the need to crow-bar keywords in because that’s what self-proclaimed search engine optimisation ‘pundits’ say is best, Dominic has maintained the excellent level of search engine optimisation without damaging the readers’ experience. This is a content rich site, not a marketing hellhole!

Does your website appeal to your target market? If you could change just one thing about your website, what would it be?