31 May 2011

When setting up the copy for your website it is imperative that you make it as easy as possible for search engines to understand exactly what you are trying to say. Google needs to know what it is you’re selling and what it is you’re providing so that it can rank it accordingly. Your copy needs to be clear and to the point so include the exact words involved in the service that you are offering, e.g. if you are manufacturing toys ensure the first words Google has to scroll through are ‘Toy Manufacturers’ (or the equivalent). This allows Google to instantly recognise under which search terms you should be listed -  whilst you are still a long way from appearing at the top of those searches, at least you are both ranked under the correct terminology!

Many experts will preach that you should ask a question in your opening few lines (many even say you should open with it in your heading) and this is certainly a belief that has some basis. A heading such as ‘Are you looking to buy toys?’ not only is punchy and will gain good traction once found, it provides Google and other search engines with the start of a ‘story’ that your copy will create. Your following paragraphs should clearly and directly answer why your website can answer this question. The easier you make it for Google to understand what you are trying to say the more likely they are to be able to rank you accordingly.

As previously stated, this is only the start of getting your website seen online and in the coming weeks we will be providing key SEO tips to ensure that the good work you have put into telling a story in your copy is not wasted.