05 May 2009

Do customer reviews help increase sales on e-commerce websites?

According to studies carried out 83% of consumers agree that product reviews influence their on-line purchasing decisions? Not only does it improve there confidence in buying but it also makes it faster and easier for the customer to buy.

As well as improving the consumers experience and confidence in buying their products, it also has a positive effect on the company selling the products as customer reviews not only increase sales but also decrease returns, which can save the company thousands of pounds and frees up time, manpower and allows them to focus on selling.