Social Media can be an excellent way of communicating with your customers and building your online presence. But what do you do if it goes wrong and people start posting negative comments about your brand? You need to have a crisis management plan in place to deal with this possible situation.

SEO in its entirety is a complicated skill to master and it’s understandable that you may feel your small business does not have the time to compete in a highly competitive market. However the basic principles of SEO should be followed to help your customers relate to your content.

It’s really important that you design a website that you can identify with and one that you are proud of. However web designers often run the risk of becoming too close to their creation to such a degree that it distances itself from its intended audience. Remember to always keep your audience in mind when web designing.

When starting out in making sure your website is optimised and found on search engines it can seem like a never ending list of things you need to do. SEO is complicated, but getting the basics right isn’t. Here are our top 3 tips to get you started in SEO.

Each business is different and it therefore stands to reason that each business will behave differently online. Certain industries may assemble in Forums whilst others may find themselves deep in discussion on Facebook. You need to make sure you meet your customers where they already are!

This 6 step approach can act as a guideline for how you should approach social media – if you have missed a point out it is not too late! In this final entry we investigate how once you have begun to engage on social media and are monitoring your progress, it’s important to measure your activity against clearly defined metrics.

This 6 step approach can act as a guideline for how you should approach social media– if you have missed a point out it is not too late! Once you have begun to engage on social media platforms it’s absolutely vital that you monitor both your activity and that of the industry.

Deciding which colour scheme to use on your website is one of the most poignant and difficult decisions to make. You can have the best logo, font and style in the world but if it is misrepresented in your colour choice then it will portray the wrong message.

It’s widely understood that having regular content on your website will increase your sites visibility in search engines and is an important aspect of your overall SEO strategy.  However have you actually thought about how the content of your blogs can even further enhance the effect it can have on Google’s ranking of your website.