What Do You Do When Social Media Goes Wrong?
10 Jan 2012
Social Media can be an excellent way of communicating with your customers and building your online presence. But what do you do if it goes wrong and people start posting negative comments about your brand? You need to have a crisis management plan in place to deal with this possible situation.
Pay Attention to SEO, Even If You Don’t Care About SEO
03 Jan 2012
SEO in its entirety is a complicated skill to master and it’s understandable that you may feel your small business does not have the time to compete in a highly competitive market. However the basic principles of SEO should be followed to help your customers relate to your content.
Design With Your Audience In Mind
29 Dec 2011
It’s really important that you design a website that you can identify with and one that you are proud of. However web designers often run the risk of becoming too close to their creation to such a degree that it distances itself from its intended audience. Remember to always keep your audience in mind when web designing.
SEO: 3 Beginners Tips
22 Dec 2011
Social Media: Meet Your Customers Where They Already Are
20 Dec 2011
Each business is different and it therefore stands to reason that each business will behave differently online. Certain industries may assemble in Forums whilst others may find themselves deep in discussion on Facebook. You need to make sure you meet your customers where they already are!
The 6 Stage Approach To Social Media – #6: Measuring
08 Dec 2011
This 6 step approach can act as a guideline for how you should approach social media – if you have missed a point out it is not too late! In this final entry we investigate how once you have begun to engage on social media and are monitoring your progress, it’s important to measure your activity against clearly defined metrics.
The 6 Stage Approach To Social Media – #5: Monitoring
01 Dec 2011
This 6 step approach can act as a guideline for how you should approach social media– if you have missed a point out it is not too late! Once you have begun to engage on social media platforms it’s absolutely vital that you monitor both your activity and that of the industry.
Web Design: 5 Tips on Colour
29 Nov 2011
Deciding which colour scheme to use on your website is one of the most poignant and difficult decisions to make. You can have the best logo, font and style in the world but if it is misrepresented in your colour choice then it will portray the wrong message.
Blog with SEO in Mind
24 Nov 2011
It’s widely understood that having regular content on your website will increase your sites visibility in search engines and is an important aspect of your overall SEO strategy. However have you actually thought about how the content of your blogs can even further enhance the effect it can have on Google’s ranking of your website.
The 6 Stage Approach To Social Media – #4: Engaging
22 Nov 2011
This 6 step approach can act as a guideline for how you should approach social media– if you have missed a point out it is not too late! Once you have a clear strategy in place and have received sufficient training on relevant social platforms it’s time to go out there and actually engage on social media for your business.