Taking the decision (and time) to include a blog on your website is a great step forward for your company, allowing people to recognise you as an industry leader in a provider of fresh, relevant content. But have you thought about the positive effects it can also have for your SEO ranking? Keep SEO in mind when you write your blog articles.

Google is an online power house, with its catalogue including the ability to affect Email, PPC, SEO, Analytics and Social Media. But does that mean you have to go with Google for all of these facets of your marketing? What are the benefits of doing so and are there alternatives?

You tweet, therefore you’re fine...right? But have you actually stopped to think why you tweet? What is the reason you actually joined Twitter in the first place? It’s easy to get caught up in personal conversations but you must always remind yourself of why you tweet.

Time and resource constraints often put people off committing to social media, allowing their presence(s) to dwindle away. However one trick that people regularly miss is cutting up one piece of content to multiply its effect across multiple platforms.

Most people are in such a rush to get a website for their business that they often forget to establish who they are as a business first. If you do not design your brand before you design your website you will be left with a disjointed and inconsistent depiction of your business for your potential customers.

Having a Facebook page has long been something a company does but pays little attention to. But with advances being made by Facebook it needs to be considered more seriously. A Facebook Gateway Page allows you to ensure the visitors to your page are potential customers.

Having a social media presence is engaging, pushing out regular email marketing campaigns is good practice and using PPC to push people to your website is powerful. However to fully unlock the affect all of these marketing outlets can have you need to integrate in a cohesive marketing campaign.

Small businesses often struggle to allocate enough time for a social media campaign. This results in the business owner gradually reducing their commitment to social media and the quality of social presence diminishes. However it does not need to be so time consuming if you more efficiently manage your social output.

If you’re starting out in web design it can take a while for the creative juices to get fully flowing. Here are 3 Basic Tips which can help you gain inspiration and also ensure that your site does not only look good but it also does its job of creating customers!